I have never come across an article that addressed this issue before, however I have seen many "how to be green" books. I always was really fond of those simple, "how to" books to be honest. I think one of the reasons of why environmentalists simplify possible solutions because if they were anymore radical people would be turned off to the movement.
He argues that, "Paul Revere didn't race through the streets of Middlesex County hawking a book on "The Lazy Revolutionary." Franklin Roosevelt didn't mobilize the country's energies by listing 10 easy ways to oppose fascism. And it's unlikely that Martin Luther King Jr.'s drafts of his "I Have a Dream" speech or his "Letter From Birmingham Jail".' However those situations were all different from the Environmental one. Those challenges were all having immediate impacts on people's lives. All were in danger of violence, intimidation, and civil liberties were being violated. No one who has power has directly been effected by environmental problems. The only thing currently threatened is people's way of life if we try try to change our habits for the environment. Therefore I see no harm in using small steps to help rather than scare people away.
However, I do agree that we need to act as a community and we need to not only change our consumer habits but also our policies and the way we do business.
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