Cradle to Cradle

Cradle to Cradle is definitely different than all of the other pieces that we have read so far this semester. While many of the other pieces focused heavily on what was wrong and only gave a small view into what we should do about it, this book focuses more on the future and what can be done to truly create positive change in our society. The way that the authors go about explaining the different topics is also very interesting, discussing the two separate nutrient cycles and the 3 key points to master in order to understand their ideas. They make extremely valid points in an easy to understand way. As I read through the book, I kept feeling like "oh yea. Why hasn't someone thought of this before?" Their ideas seem so simple in theory, but I do worry about the implementation of these ideas any time soon.

I think that in order to actually convince any producers to start creating their products as "cradle to cradle certified" or to create buildings in the way that McDonough and Braungart suggest, we must make sure that there is something in it for them. As much as those of us in this class may hate it, our society today is built on the economy and big business is not going to be willing to simply sit back and take massive cuts for the sake of the environment. However, if there can be quantifiable measurements on items such as worker productivity that coincide with the move to a new, greener building with more fresh air and natural lighting, more businesses may be likely to move to these buildings. It will be both benefiting the environment as well as their own business. For individual products, I think that these "cradle to cradle certified" products will remain a niche market for those of us who already believe it is important to buy green. That being said, legislation needs to be passed in order to make these ideas necessary. If the government regulates the amount of waste that is allowed in a final product, the industry will have to comply, and going to the cradle to cradle method is probably the most feasible choice. Overall, I think that these ideas are great and do seem like wonderful theories. However, there still needs to be a change in the mindsets of both producers and the government in order to truly see a change to this "2nd industrial revolution."