The optimism of McDonough and Braungart when it comes to improved industrial methods and materials is palpable. And some of their successes are very impressive, especially the fabric that is completely organic and can be tossed on a compost heap to decay naturally. The idea that waste equals food is a seductive one for environmentalists, and it holds a lot of promise for the world of manufacturing and industry, if not global society as a whole.
That being said, and I hate always sounding like the pessimist, its not the only solution, nor is it practical for all things. The fact is our entire consumer economy is built on consumption of hazardous chemicals and petroleum. Everything from computer chips to cosmetics requires petroleum in its production, and not just to produce energy to power the industrial process. Some of these products can be made safely, others will probably have to be eliminated altogether. Whether we can live without the more dangerous products is not clear, especially given the absolutist nature of the waste equals food paradigm.
None of this means we shouldn't adopt the whole waste equals food paradigm. In fact, I wholeheartedly endorse it. It's just that it's not so easy when it comes to the more backbone products of our industrial society, and there will be much resistance to change, not least from the industries that make these products, but also possibly from the public at large.
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